Small Business Saturday

Small Business Saturday 


Forget Black Friday, Small Business Saturday is where it's at! Keep your money right here in your own community, and still get all those great holiday gifts you need.

The Story 

American Express cares deeply about thriving communities and believes small businesses are at the core of every successful neighborhood. That's why — in the midst of the recession in 2010 — we created Small Business Saturday® on the Saturday after Thanksgiving to encourage people to Shop Small and bring more holiday shopping to small businesses.

In 2011, the Senate unanimously passes a resolution in support of the day, and officials in all 50 states participate. It even gets a shout-out from the president of the United States.

You might not realize it, but every time you take a yoga class at your neighborhood spot or buy a gift from the local artist down the street, you're shopping small and making a difference. In fact, for every dollar spent at a small business in the U.S., approximately 67 cents stays in the local community. So when you Shop Small on Small Business Saturday—and all year long — you can help create a big impact.

For more information visit American Express' Shop Small webpage.