Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific (Paperback)

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Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific (Paperback)

By Rachel Hay (Editor), Lynne Eagle (Editor), Abhishek Bhati (Editor)

$155.99


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Winds of Change: A Study of the Acceptability of Renewable Energy in Regional Australia.- Cultural Differences in Students' Perceived Barriers to Low-Risk Drinking: A Comparison between New Zealand and Vietnam.- It Takes A Village: Co-creation and Co-design for Social Media Health Promotion.- Effectiveness of Stages-of-Change Model on Declaration of Intent for Organ Donation.- Outcome evaluation of an empirical study: Consumer insight driven food waste social marketing pilot.- The Development of Environmentally and Socially Responsible Luxury Fashion Brands and Consumers in the International Luxury Market.- Declare or dispose' - New Zealand's Border Compliance Social Marketing Programme.- Mental Health, Alcohol and Other Drugs: After Hours Crisis Communication and Marketing Initiative.- 'Make It Count' 2018.- Packaging the message well: a game based approach to reduce sugary drinks consumption in the early high school years.- Broadening Cultural Horizon in Social Marketing: (Male engagement through increased awareness for men's counselling) - A Case Study of Pulih Foundation.- Red Flag Gambling Behaviours: A Public Health Campaign.

Product Details ISBN: 9789811585197
ISBN-10: 9811585199
Publisher: Springer
Publication Date: November 24th, 2021
Pages: 316
Language: English