Technology as Freedom: The New Deal and the Electrical Modernization of the American Home (Hardcover)

Technology as Freedom: The New Deal and the Electrical Modernization of the American Home By Ronald C. Tobey Cover Image

Technology as Freedom: The New Deal and the Electrical Modernization of the American Home (Hardcover)

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Before 1930, the domestic market for electrical appliances was segmented, but New Deal policies and programs created a true mass market, reshaping the electrical and housing markets and guiding them toward mandated social goals. The New Deal identified electrical refrigeration as a key technology to reform domestic labor, raise family health, and build family assets. New Deal incentives led to nearly fifty percent of Title I National Housing Act loans being used to buy electric refrigerators in the 1930s. New Deal policies ultimately created the mass commodity culture of home-owning families that typified the conservative 1950s.

This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1996.
Ronald C. Tobey is Professor of History at the University of California, Riverside.
Product Details ISBN: 9780520365926
ISBN-10: 0520365925
Publisher: University of California Press
Publication Date: July 15th, 2022
Pages: 336
Language: English